About us

Our Mission

●Customer Oriented
●Global Services
●Technology Driven
●Smart Homelife

Established in 2017, MuChenWorld is an export-oriented company that sells high-quality 3C products all over the world through product definition, customization, and agency.

The headquarter located in Shenzhen with overseas subsidiaries and logistics warehouses in Hong Kong, Germany, Russia, Spain, Poland, the Netherlands, South Korea, Singapore, Australia, and other countries.

Our products cover six major categories, including household appliances, home appliances, personal care, digital, travel sports, and kitchenware. The sales business is distributed in the order of EU, CIS, North America, Southeast Asia, South America, and Oceania. Branding and digital management are leading cross-border overseas enterprises in China.

In addition to customizing customized products, the group has also formed strategic partnerships between well-known domestic manufacturers and cooperated with more than 50 Chinese overseas brands such as Huawei, Xiaomi, Roborock, Dreame, and Huami.

The model is divided into B2B and B2C.
The B2B business has an offline sales network system of agents, distributors, retailers, and independent stations overseas, and has accumulated more than 3,000 distribution customers worldwide, which has a strong sales capacity.

B2C business Brand flagship stores on overseas third-party platforms, mainly Amazon, eBay, Aliexpress, Lazada, Shopee, Cdiscount; Yandex, UMKA, JOOM, Gmarket, Auction, 11st, Naver, Q10, JOYBUY, overseas Tmall, and other 18 e-commerce platforms, with strong promotion capabilities to the new product. The number of shop visitors reaches 100 million per year, serving more than 5 million overseas terminal consumers every year.

We established an independent brand marketing company with a planning department and a promotion department to promote products and build brands of the world, establish cooperative relationships of more than 5,000 overseas media and self-media, which help get strong brand promotion capabilities.